Our task was to shoot a commercial in the format of an interesting interview that can inspire the viewer with the personal story Russian comedian actress Ekaterina Varnava, so that the emotional response works to engage the audience and associate with the value of the product. We showed the audience the real Ekaterina, who addressed the viewer without intermediaries, directly. Documentary techniques and interviews, thematic "air" between the lines and humor are our formula of inspiration, creating a desire to share the video with a friend. Digital campaign of an advertising special project on installments from Askona.