Guidelines for Askona mattresses collection branding
Branding a product line of mattresses for Ascona, Russia's largest manufacturer of products for healthy sleep.
- Clarification of the target audience
- Definition of all points of contact with the target audience
- Designation of product (mattress) USP
- Creation of branding for products (mattresses): presenting the product to its target audience, the basic information message for the target audience, labels, packaging, design in a shopping center and on the website Creation of POS and Key Materials
- Creation of visual frames for POS and digital,
- Creation of guidelines for photo and video content
Important: the communication message should be seamlessly integrated into all product sales channels and all media and meet the needs of both the communication channels' audience and Askona's target audience.