Maslenitsa is tastier with Nutella!
"OLV campaign launching a new product
Nutella sets the goal of entering the top of mind of the common pancakes’ toppings on the Maslenitsa (Butter Week) holidays: honey, jam and Nutella!
The communication showcasing a direct link of the brand with consumption moments solves this problem.
To support the advertising campaign, the hashtag #масленницавкуснееснутелла was launched. The users were invited to publish photos of their holiday breakfasts in social networks under this hashtag."