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Advertisement campaign
Maslenitsa is tastier with Nutella!
"OLV campaign launching a new product
Nutella sets the goal of entering the top of mind of the common pancakes’ toppings on the Maslenitsa (Butter Week) holidays: honey, jam and Nutella!
The communication showcasing a direct link of the brand with consumption moments solves this problem.
To support the advertising campaign, the hashtag #масленницавкуснееснутелла was launched. The users were invited to publish photos of their holiday breakfasts in social networks under this hashtag."
Nutella sets the goal of entering the top of mind of the common pancakes’ toppings on the Maslenitsa (Butter Week) holidays: honey, jam and Nutella!
The communication showcasing a direct link of the brand with consumption moments solves this problem.
To support the advertising campaign, the hashtag #масленницавкуснееснутелла was launched. The users were invited to publish photos of their holiday breakfasts in social networks under this hashtag."
