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Video production
Conquer the Arctic
How to package prizes in 20 seconds — graphics instead of filming, clear even without sound
Marketing challenge
20-second OLV + digital + DOOH. Offer: buy Gislaved winter tires → guaranteed prizes + chance to win an Arctic icebreaker trip. Video must work with or without sound.
Insight
Prizes work when instantly recognizable. No sound = visuals must sell alone. Filming real objects is expensive and not dynamic.
Big idea
Pure graphics. Product + Arctic hint (ice/icebreaker) as anchor. Each prize visualized separately: fuel, clothing, adventure. Dynamic, budget-friendly, clear in any format.
Agency solution
2D/3D animation — no live-action. Tire + prize graphics. Each prize instantly readable. Arctic as atmosphere, not a separate story.
Result
Adapted for OLV, digital, DOOH. Offer understood in seconds — even without sound. Scalable, cost-effective promo solution.
Marketing challenge
20-second OLV + digital + DOOH. Offer: buy Gislaved winter tires → guaranteed prizes + chance to win an Arctic icebreaker trip. Video must work with or without sound.
Insight
Prizes work when instantly recognizable. No sound = visuals must sell alone. Filming real objects is expensive and not dynamic.
Big idea
Pure graphics. Product + Arctic hint (ice/icebreaker) as anchor. Each prize visualized separately: fuel, clothing, adventure. Dynamic, budget-friendly, clear in any format.
Agency solution
2D/3D animation — no live-action. Tire + prize graphics. Each prize instantly readable. Arctic as atmosphere, not a separate story.
Result
Adapted for OLV, digital, DOOH. Offer understood in seconds — even without sound. Scalable, cost-effective promo solution.
