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Video production
SberCity — Summer season in the city
Task
To draw attention to the Sberbank City project, an innovative district of Moscow. Visualize the benefits of living in a technological city, create an emotional connection with the project even before the construction is completed.
Decision
To emphasize the diversity of opportunities through mud videos — from smart infrastructure to ecology, sports and culture.
Production features
Co-author client:
The customer's representative directed the project, immersing himself in developing the script, storyboard, and overall vision. Our role is to provide professional support, translate his ideas into high-quality production, and ensure high-quality technical execution. Be Creative is a partner who knows how to listen and implement even the wildest ideas, complementing them with expertise.
To draw attention to the Sberbank City project, an innovative district of Moscow. Visualize the benefits of living in a technological city, create an emotional connection with the project even before the construction is completed.
Decision
To emphasize the diversity of opportunities through mud videos — from smart infrastructure to ecology, sports and culture.
Production features
Co-author client:
The customer's representative directed the project, immersing himself in developing the script, storyboard, and overall vision. Our role is to provide professional support, translate his ideas into high-quality production, and ensure high-quality technical execution. Be Creative is a partner who knows how to listen and implement even the wildest ideas, complementing them with expertise.
