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Video production
Askona— Lucky days
Development of naming and creative framework for Askona, Russia's largest manufacturer of orthopedic mattresses and sleep products
It is often the old that stops us from buying a new one, because getting rid of large things — be it a mattress or a bed — is still a task.
And what if the old one is taken away for you and you no longer have to puzzle over how to make room? Is it also free? And will they give you an additional discount on the new one?
Together with Ascona, we created an artificial "push" and announced lucky days. The recycling program always works, but we encourage you to buy it at a certain period: buy a new one at a discount and we will take the old one away for free. Now the Axon buyer is lucky all the time!
It is often the old that stops us from buying a new one, because getting rid of large things — be it a mattress or a bed — is still a task.
And what if the old one is taken away for you and you no longer have to puzzle over how to make room? Is it also free? And will they give you an additional discount on the new one?
Together with Ascona, we created an artificial "push" and announced lucky days. The recycling program always works, but we encourage you to buy it at a certain period: buy a new one at a discount and we will take the old one away for free. Now the Axon buyer is lucky all the time!
